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SCHOOLBUS
Branding/UX/UI Design
The Challenge
The Approach
After conducting interviews and short usability tests on low fidelity prototypes with drivers we discovered that the context of use required big, bold typography and big touch target size for buttons. Accessibility and readability became the foundation for the interface design.
Schoolbus is a company that offers services for delivering children to school and back home.
When they approached me they had a logo but lacked ownable identity. Also, Schoolbus required a GPS location app that helps parents track their children and bus route.
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